How Asian & Canadian Millennials Have the Potential to Change Canadian Tourism

We interviewed Dr. Eva Busza and Yushu Zhu of the Asia Pacific Foundation Canada, on their findings from the recent National Opinion Poll, and how these could impact Canadian tourism and business.

By |February 16th, 2018|Categories: Branding and Marketing, Cultural Marketing|Tags: , , , , , , , |Comments Off on How Asian & Canadian Millennials Have the Potential to Change Canadian Tourism

Beyond China: WeChat for Westerners

WeChat has 70 million active users from 200 countries outside of China. We explore how popular this app is outside of China for both residents and travellers.

By |February 6th, 2018|Categories: Branding and Marketing, WeChat|Tags: , , , , , , |Comments Off on Beyond China: WeChat for Westerners

Canadian Bilingual Packaging: Upcoming Changes in Food Labelling Regulations

Canadian food labelling regulations can be tricky, and even more so now with the recent food labelling changes that Canada must adopt by 2021. We put together a quick ‘cheat sheet’ to help you get your labelling right.

By |January 16th, 2018|Categories: Branding and Marketing, Translation|Tags: , , , , , , |Comments Off on Canadian Bilingual Packaging: Upcoming Changes in Food Labelling Regulations